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Rental Market Update

Charlie Panayi • January 10, 2023

Key Points


·       12.1% increase in rental values over the last 12 months. This is more than double of earnings at 6%

·       Demand is 46% above average while supply is 38% lower

·       Affordability for a single renter is at its highest in over a decade at 35% of average weekly earnings

·       Demand on one-bedroom flats has seen its highest demand in ten years as renters are seeking better value

·       Rental affordability will start to hit the increase in rent prices in first half of 2023

·       Rent growth likely to slow to maximum 5% by end of 2023

·       75% of renters have only increased by 3.8% compared to the moving market


Supply/demand imbalance at highest level

The rental market continues to face a chronic imbalance between supply and demand. With mortgage rates rising, this pushes more pressure on demand as home ownership for first time buyers is limited due to new affordability measures. Rental enquiries per estate agency branch are 46% above the 5-year average. However, the stock of homes for rent remains 38% below the 5-year average and 4% below November 2021.


No sign of rent inflation slowing in the short term

With there being a chronic shortage in terms of supply & demand, its unlikely that rent inflation will slow down in the short term. We expect to see continued growth.

For the 75% of renters that do not move each year, rental increases are much lower at 3.8% in the year to October 2022 1 - slower than the growth in average earnings. The chart compares the rental inflation rate for new lettings versus all private rented homes based on the ONS Index of Private Housing Rental Prices. This variance is why more renters are staying put, to avoid higher rental payments when they move, and further compounding supply problems. 

Big cities register the highest levels of rental inflation

Rents are increasing fastest in the largest UK cities, led by London where rents are up 17% or £273 per month over the last 12 months. I have included a graph to give a view on other cities with great increases month-on-month. Not all cities are registering rapid gains, with Hull, York, Oxford and Leicester recording slower growth of less than 8%.

When will rental inflation stop?

The only way to slow down rental inflation is to increase the supply of properties, however this hasn’t happened since 2016, with the average staying at 5.5 million homes. Over the last few years, we have seen taxes and new legalities push landlords to ‘re-think’ there portfolios, meaning many have taken the opportunity to use a good selling market to re-structure there portfolios and downsize it, this will of course put further pressure on rental prices. Not only this, mortgages for buy-to-lets have recently changed the calculation for lending criteria, again pushing rental inflation up to support landlords affording this. Proposed regulations and new rules on renting homes that are not at an Energy Efficiency rating of C or better from 2025 are likely to result in more private landlords selling up homes that are expensive to manage and retrofit. This will offset the impact of new investment. There is a chance that if the sales market relaxes this year we could see a slight increase in supply, which will help with the chronic supply & demand situation as landlords looking to sell homes may now continue to rent them out while uncertainty in the wider sales market lasts.


Outlook                                                            

The rental market plays a key role in the UK housing market. A prolonged period of lower new investment in rented homes by landlords, together with a rationalisation of landlord portfolios, has seen the growth in rental supply stall over recent years. When there is increased demand against a lack of supply it pushes rents higher adding to affordability pressures for renters. This means more renters are having to consider a greater set of compromises when looking to secure a home. Policymakers need to understand the rental market as well as the forces and factors shaping the overall availability of supply, not simply put more constraints onto landlords, as we can document over recent years this has only put more pressure on the lack of supply. The demand for rented homes is only going to rise in the medium term, so it's important we encourage more supply from all forms of landlords, whether private individuals or large corporates. It is important that policymakers encourage good landlords of all types and sizes to stay in the market and deliver much-needed supply, therefore rethinking some of the new policies brought in is needed urgently. Only by increasing investment in the private rented sector can we ease the affordability pressures on renters in the medium term and make for a more sustainable rental market.

By Charlie Panayi January 29, 2025
Welcome to this month’s property market update, where we break down the latest trends in the UK housing market. January has kicked off with a strong start, with positive signs across buyer demand, stock levels, and house price growth. Let’s take a closer look. Summary Annual UK house price inflation: +2.0% (up from -0.9% a year ago) Buyer demand: Up 13% year-on-year Homes for sale: 10% increase compared to January 2024 Sales agreed: 12% growth versus last year Fastest-growing region: Northern Ireland (+7.7%) Most in-demand price range: £300,000 - £625,000 (due to upcoming stamp duty changes) Buyer Demand Remains Strong The start of 2025 has seen a surge in market activity, with buyer demand up 13% year-on-year. More homes are coming to market, giving buyers greater choice, while sales agreed are also up 12% compared to the same period in 2024. The average estate agent branch now has 31 properties listed for sale...the highest number recorded in January for seven years. This increase in available stock is helping to keep the market moving and prevent excessive price spikes. I mpact of Stamp Duty Changes The April 2025 stamp duty changes are having a noticeable effect on buyer behavior, particularly among first-time buyers (FTBs). Demand has jumped by over a third in the £300,000 - £625,000 price range, as buyers try to complete purchases before the tax increase kicks in. Properties under £300,000 remain attractive, as FTBs continue to pay no stamp duty. Properties over £625,000 have seen slower demand growth, as they do not benefit from tax relief. This trend is particularly evident in London and the South East , where many properties fall into this price bracket. Regional House Price Performance While the national house price inflation sits at +2.0% , growth varies across the country: Northern Ireland: +7.7% (fastest growth) North West: +3.2% London: +1.4% South East & East: +1.0% At a local level, Wigan (+5.6%) and Motherwell (+4.9%) have seen the strongest house price growth over the past year. Earnings vs. House Prices: A Positive Shift For the second consecutive year, wage growth is outpacing house price inflation. Annual earnings are rising by 5% , while house prices have increased by 2% , improving affordability for buyers. With mortgage rates stabilizing in the 4-5% range , this trend is expected to continue throughout 2025, making home-ownership more accessible for those looking to buy. Outlook for 2025 The market has started 2025 on a solid footing, with positive signs for both buyers and sellers : House prices forecast to rise by +2.5% in 2025 Total property sales expected to increase by 5% to 1.15 million Affordability to improve as incomes rise and interest rates stabilise While some short-term activity is being driven by buyers looking to beat the stamp duty deadline, a strong pipeline of demand suggests the market will remain resilient throughout the year. Final Thoughts With buyer demand up, more homes for sale, and affordability slowly improving, 2025 is shaping up to be a healthier market for property transactions. If you’re considering buying or selling, now may be a great time to explore your options. For tailored advice or further insights, feel free to get in touch! If you want to learn more about property, or book me to speak - reach out to me via www.charliepanayi.com
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