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Rental Market Update: December 2024

Charlie Panayi • December 12, 2024

Summary

  • Annual UK rental inflation for new lets stands at 3.9%, the lowest rate in three years.
  • Rental growth varies widely, from 10.5% in Northern Ireland to 1.3% in London.
  • Demand for renting is 31% higher than pre-pandemic levels, although supply is slowly recovering.
  • Average annual rental costs have increased by £3,240 since 2021, outpacing earnings growth.
  • Need to keep landlords engaged and active in the market by policy leaders
  • Rental inflation in 2025 is forecasted to rise by 4%, with more affordable regions leading growth.

As we approach the end of 2024, the UK rental market continues to evolve, reflecting both challenges and opportunities. With a significant cooling in rental inflation, a narrowing supply-demand gap, and growing affordability constraints, the market is at a cross-roads. Let's take a look...



Slowing Rental Inflation: A Three-Year Low

UK rental inflation for new lets has slowed to 3.9% over the past year, the lowest rate since August 2021. Average rents now stand at £1,270 per month, marking a sharp decline from the 9.1% growth rate seen a year ago. This slowdown is partly driven by an improving supply-demand balance and a gradual recovery in the availability of rental properties.



Regional Disparities: Northern Ireland Leads the Pack

Rental inflation continues to show stark regional variation. Northern Ireland tops the list with a 10.5% annual increase, while London lags at 1.3%, reflecting affordability pressures and a higher base. Notably, rental growth remains stronger in lower-cost areas, both within and outside major cities, as renters prioritize value for money.



Affordability Pressures and Supply Dynamics

Since 2021, the average cost of renting has risen by 27%, equivalent to £3,240 annually. This growth has outpaced earnings, which increased by 19% over the same period. Affordability pressures are particularly pronounced in areas with high rental costs, such as London and other large cities, where rental inflation is expected to remain subdued.

The supply of rental homes has improved slightly, with a 12% year-on-year increase in available properties. However, stock levels are still 18% below pre-pandemic norms. This persistent shortage underscores the need for increased investment in rental housing across all tenures.



2025 Outlook: Modest Growth Ahead

Looking forward, rental inflation is expected to rise by 4% in 2025, driven by markets where rents remain relatively affordable. Rural areas and smaller towns with good connectivity to major cities are likely to see above-average growth, while larger cities and London are set to under-perform due to affordability constraints and modest supply growth.



Final Thoughts

The UK rental market is entering 2025 on a steadier footing. Slowing rental inflation, an easing supply-demand imbalance, and stable tenant demand paint a picture of cautious optimism. However, affordability remains a concern, especially in high-cost areas, demonstrating the need for policy and investment measures to support long-term growth and stability in the sector and encourage landlords to keep active in the market.


Information gathered from personal knowledge, rightmove, zoopla and home.


Want to chat property, business or mentoring? Drop me an email or follow me on @charlie_panayi

By Charlie Panayi January 29, 2025
Welcome to this month’s property market update, where we break down the latest trends in the UK housing market. January has kicked off with a strong start, with positive signs across buyer demand, stock levels, and house price growth. Let’s take a closer look. Summary Annual UK house price inflation: +2.0% (up from -0.9% a year ago) Buyer demand: Up 13% year-on-year Homes for sale: 10% increase compared to January 2024 Sales agreed: 12% growth versus last year Fastest-growing region: Northern Ireland (+7.7%) Most in-demand price range: £300,000 - £625,000 (due to upcoming stamp duty changes) Buyer Demand Remains Strong The start of 2025 has seen a surge in market activity, with buyer demand up 13% year-on-year. More homes are coming to market, giving buyers greater choice, while sales agreed are also up 12% compared to the same period in 2024. The average estate agent branch now has 31 properties listed for sale...the highest number recorded in January for seven years. This increase in available stock is helping to keep the market moving and prevent excessive price spikes. I mpact of Stamp Duty Changes The April 2025 stamp duty changes are having a noticeable effect on buyer behavior, particularly among first-time buyers (FTBs). Demand has jumped by over a third in the £300,000 - £625,000 price range, as buyers try to complete purchases before the tax increase kicks in. Properties under £300,000 remain attractive, as FTBs continue to pay no stamp duty. Properties over £625,000 have seen slower demand growth, as they do not benefit from tax relief. This trend is particularly evident in London and the South East , where many properties fall into this price bracket. Regional House Price Performance While the national house price inflation sits at +2.0% , growth varies across the country: Northern Ireland: +7.7% (fastest growth) North West: +3.2% London: +1.4% South East & East: +1.0% At a local level, Wigan (+5.6%) and Motherwell (+4.9%) have seen the strongest house price growth over the past year. Earnings vs. House Prices: A Positive Shift For the second consecutive year, wage growth is outpacing house price inflation. Annual earnings are rising by 5% , while house prices have increased by 2% , improving affordability for buyers. With mortgage rates stabilizing in the 4-5% range , this trend is expected to continue throughout 2025, making home-ownership more accessible for those looking to buy. Outlook for 2025 The market has started 2025 on a solid footing, with positive signs for both buyers and sellers : House prices forecast to rise by +2.5% in 2025 Total property sales expected to increase by 5% to 1.15 million Affordability to improve as incomes rise and interest rates stabilise While some short-term activity is being driven by buyers looking to beat the stamp duty deadline, a strong pipeline of demand suggests the market will remain resilient throughout the year. Final Thoughts With buyer demand up, more homes for sale, and affordability slowly improving, 2025 is shaping up to be a healthier market for property transactions. If you’re considering buying or selling, now may be a great time to explore your options. For tailored advice or further insights, feel free to get in touch! If you want to learn more about property, or book me to speak - reach out to me via www.charliepanayi.com
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